Figuring out what consumers want is pretty similar to figuring out what society wants. Adman and author Ambi Parameswaran joins Amit Varma in episode 199 of The Seen and the Unseen to share his insights from his decades in advertising, and the many books he has written. Also check out: 1. Spring: Bouncing Back From Rejection -- Ambi Parameswaran. 2. Nawabs, Nudes, Noodles: India through 50 Years of Advertising -- Ambi Parameswaran. 3. Sponge: Leadership Lessons I Learnt From My Clients -- Ambi Parameswaran. 4. For God's Sake: An Adman on the Business of Religion -- Ambi Parameswaran. 5. Ambi Parameswaran's talk at Godrej India Culture Lab. 6. Indian Society: The Last 30 Years -- Episode 137 of The Seen and the Unseen (w Santosh Desai). 7. Gender Advertisements -- Erving Goffman. 8. Airtel -- The Boss TVC. 9. Fair and Lovely -- The Air Hostess TVC. 10. Santoor -- The Aerobics & Flute TVCs. 11. Titan Fastrack 'Come out of the Closet' TVC. And do check out Amit’s online courses, The Art of Clear Writing and The Art of Podcasting.