On the third anniversary of decriminalisation of same sex relations on 6 September, Axis Bank announced new policies for employees and customers from the LGBTQIA+ community. This included a provision for queer couples to open a joint account. But when Anisha Sharma and Bhakti Chachada went to do just that almost two months later, nobody at the bank knew what they were talking about.
Around that same time, Dabur released a Karwa Chauth ad for their Fem Gold bleach cream featuring two women fasting for each other. It was ultimately taken down after objections from Madhya Pradesh Home Minister Narottam Mishra. But the queer community was not happy with the advertisement either.
On this episode of Pride & Prejudice, reporter Suryatapa Mukherjee speaks to Anisha, Bhakti, and Gaysi Family editor Tejaswi, to find out how brands get things wrong when marketing to the queer community. Tune in.
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