In recent months, the lawmakers in the US have been tough on the meat alternatives industry especially in the way how products are labelled and marketed. So how are US start-ups bracing up for a face-off with the regulators and what can the European Union (EU) learn from the growth of the industry in US. Finally, what can consumers like you and I expect from the market. On the second of the two part series on meat alternatives Laura Wellesley (Chatham House) and Meera Zassenhaus (New Harvest) share their views on the evolution of the alternate meat industry from the consumer end. For more info check the report by Chatham House on Meat Analogues for EU and projects funded by New Harvest.
Also, Madison Marshall, a sustainability evangelist from US shares her views on the products available in the US market like the Quorn, Impossible Foods, Beyond Meat and ChickP.
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